I was first introduced to Reformation by my friend, who was introduced to it by her American boyfriend, who was introduced to it by HIS friend. She was lucky enough to be in New York at the time and visited the store and instantly fell in love. On her return to London she told me all about them- it turns out they not only make wickedly beautiful clothes that (in their words) make effortless silhouettes that celebrate the feminine figure, but they are all about being eco-friendly. Awesome right?!
The company is located in LA where everything is designed and manufactured. Their roofs are heat-reflective, their hangers recycled and as a majority, their income comes from online sales using up to 30% less energy. The material used in their creations comes from vintage finds, deadstock unwanted by other companies or sustainable fabrics, which blows my mind as everything they sell is genuinely beautiful and bang on trend! There is so much more to them than I can do justice in a short blog post, but I would totally recommend having a look at their site here to learn more about them as a brand.
This little number I am wearing is, of course, from Reformation (otherwise I would have wasted 2 minutes of your life with the above paragraph).
When slipping it on, I couldn’t help but feel like an English rose. The wrap design is extremely flattering and the neck line is cut just low enough to be modest with a hint of shexy. Now, I’m not really that much of a girlie girl, so I couldn’t resist grunging it up slightly by adding a leather jacket and my favourite clashing snake skin boots.
All in all, I have to admit that I LOVE this look! Plus, I was fortunate to be able to capture it with the extremely talented Fayomi in Regents Park last weekend. The shoot was a lot of fun and produced some great shots which I am super pleased with.
Don’t forget check out Reformation, even if it is just to restore your faith in humanity and the fashion world.